When did bit.ly become del.icio.us?

Seriously. Props for recognizing a social media angle to what I think was just a silly side industry dominated by tiny URL until twitter got big.

Now, delicious is a personal repository and bit.ly is 2/3 tool and 1/3 social.

EDIT -- I seem to have mistaken their "history" feature for a non-existent "what's hot" feature (seemed unlikely that all that was hot was mine). Anyway, is there more value in holding their perpetual poll of websites close to their chest, or in sharing?

Taglocity -- making MSOutlook more like Gmail

I prefer Gmail because it's quicker and less bloated. But Outlook will definitely be with us for some time, and while it is, Taglocity offers a product that closes the gap a little.

I'm running Taglocity 3.0 professional edition (free trial; soon to revert to standard edition), after using the 2.0 for about eight months.

In a nutshell, Taglocity radically enhances an existing Outlook feature called "Categories." (Categories = tags). For some time, Outlook has allowed you to categorize emails, but it was clunky.

Here's how I set up and use Taglocity, after installing it:

1. Assuming you currently store your Outlook email in folders, open a folder and select all emails. Now, use the Taglocity Pane (atop your main Outlook page) to assign a tag to all items in this folder. You can just use the name of the folder, but I believe in following these conventions:
   
   
   
   
   a) don't pluralize ("report" not "reports") or capitalize, except
   
   b) capitalize acronyms ("PR", not "pr"), and
   
   c) add a hypen after tags that would otherwise form words or parts of words; e.g., "PR-" and "Toronto-". This will pay off later if you run a search for "professional". [Granted, it will fail if your email includes something like, "Toronto-based accountant"].
   
   
   
   
   
2. Go through all your folders and repeat this
3. Open your Tag Bar window (click "Tag Bar") clean up your tags. Through right-clicking you can consolidate similar tags.
4. Now, within your Tag Bar window, move the tags around into groups and then assign a colour to each group (e.g., industries are blue; administration is green; personal is yellow)
5. Still within the Tag Bar window, add a half dozen of your most popular tags to the actual Tag Bar. This bar sits atop Outlook's main page, and makes it easier to assign tags to emails.
6. Now, go back and see where you can assign more than one existing tag to an email. E.g., you have an email about a flight on Air Canada and another about consulting services to Air Canada. Tag both "air-canada" but tag one "flight" and another "consulting" or something.
7. When you've done all this, put all of your email in an "archive" folder and delete your other folders. One caveat, for repetitive projects, I prefer to use folders to tags. E.g., I write a monthly newsletter and I store material for it throughout each month; I will tag this material with the name of the newsletter, but I also store it in a folder called "May 2009" or whatever.

Yes, all of this takes some time. You may not follow all these steps for the email you received in the past. But the process demonstrates how to use Taglocity for email as you receive it. When an email arrives, once it's dealt with as a work task, you can click twice and deal with it as clutter.

Finding anything is simply about narrowing down the options -- triangulating. If, in six months, you need details about that Air Canada flight, you can use Outlook's search box to run a keyword search "category:air-canada, category:flight". Even if this produces 100 emails, you can easily scroll to the rough period of the flight. And you can combine the search with "from:dave"-type commands.

If the size of your company permits it, you can benefit from a network effect by making all of your tags public; i.e., the tags you assign to an email will travel with the email when an email is forwarded or replied to. If you invest the time to create a taxonomy for your firm, email conversations will only have to be tagged once, rather than by each recipient.

Sounds complicated, but in fact the top benefits I've experienced from using this are:

1. if you equate a tag to a folder, you can put one email in two or more "folders" at the same time, so it's easier to find regardless of how your brain is working when you need the email. E.g., you might spend a year storing email first by industry (or client) and then by service performed, and then decide you want to store by service performed first and then by industry/client within those folders. With tags, you just do both.
2. it's ridiculously quick to tag and drag emails to a single folder than to drag up and down Outlook and through nested folders.
3. though command-line searches are not popular, in fact we have all become used to them through Google; they're quite quick when you get used to them. have you ever watched someone painfully spend two or three minutes trying to find a simple email? if you can narrow the problem down by two or three tags (and perhaps a rough date), it shouldn't take more than ten or fifteen seconds to find a needle in a 10,000 email haystack.

In time, people will no doubt have personal taxonomies. You'll add 100 tags to Gmail and you'll use them for all work documents, personal documents, calendar items, emails, photos and videos, and basically any discrete piece of content you store.

The Kitchen PC -- Asus

It's not quite a fridgebook, but life is incremental.

Asus Kitchen PC.

(Does anyone else remember Commodore 64's being pushed for the capacity to organize recipes?)

Online, half a second delay is death

Link.

Creative web searching

For a brief period, just knowing what google was, and how to do a keyword search, made you a magic ambassador of factology.

But the value in web2.0 sites spills over into the commons; ie. these sites tend to organize the internet in ways other than keywords.

Del.icio.us is a tool for storing one's bookmarks in the "cloud". I've written before that its best use is actually clipping and sharing news stories -- a sort of live repository of external content related to what you care about (ie. you and five friends agree to store all articles on the business strategy of Furbees in there).

But Del.icio.us also works as a research tool. The site's designers chose to use a logical, word-based hierarchy for their URLs (there's a better name for that?!). Ie. if your name is david11, your del.icio.us account is del.icio.us/david11. 

What made Delicious (getting tired of the periods) unique when it emerged was its use of tagging. So, instead of just saving a news story or website to Delicious, you assign a few keywords (or tags) to it as well, allowing you to find this URL easily in time.

So, the spillover effect of most of the internet being tagged is that you can search for content by its tag, and with the logical URL system they use, that's as easy as:

http://del.icio.us/tag/a-word-that-describes-whatever-the-heck-you're-looking-for.

Even better, you can do a keyword search within this tag.

My last post was on Ryanair's business strategy. If you Google that, the results are annoying. Plan B is del.icio.us/tag/ryanair ... and then a keyword search for strategy (there are 11 answers, all of which are interesting).

Furthermore, I not only have 11 answers, but 11 people/accounts, each of which could lead to related ideas ... things I haven't yet thought of. Sort of like, if I like Fiest and RHCP, an algorithm predicts that I may like your cousins weird band from Wisconsin (most likely, I would hate it).

Google, you know algorithms ... get on this Delicious train! 

Tagging takes extreme discipline

But it pays off. 

Rather than storing documents in folders, tagging those documents with extreme discipline and using smart folders (and/or quick searches) makes it much easier to findlocate yer stuff.

Cool article on metatagging on OSX; Vista is similar.

Big Box web

I live in a town that's grown from about 20,000 people to about 65,000 people in six or so years. It's a suburb of Toronto; or, in a sense, a suburb of the Toronto suburbs.

I think, of the 45,000 people who just moved here, most came from the nearby suburbs. One thing you notice about this town is how few people shop on its traditional main street -- it's a pretty street with traditional shops, but at peak times it's dead. My theory is that, these people who came from other suburbs return to those suburbs to shop; they are used to the big box stores with big value. To the locals, it may seem odd to drive for 45 minutes to buy meat, but to suburbanites that's an average Saturday (ie. hell). You could say that main street has been disintermediated by people whose commute has conditioned them to long drives.

I think something similar occurs on the Web. I was listening to Cat Stevens on youtube (ie. the universal juke box) and wanted a listing of tracks on a cassette tape that I likely lost five years ago; I wanted to listen to the songs on YouTube in the same order as the album/cassette.

What did I do? Until recently, I would have gone to hmv.com, because that's a Canadian website at the online source for physical music media. But before I started typing,  I realized that Amazon is better than HMV. I don't really care that much that it's in the U.S.

I don't care about the more local option; all that I care about is the one big answer that I can store in my head. I can keep a few dozen URLs in there, and Amazon.com covers off a lot of products.

So, as far as the web goes, maybe things are spiky and not flat. Maybe there's only room for one Amazon, and one eBay and one Google, etc. The Network Effect supports this, too.

But the flat Earth argument would be that sophisticated searches could flatten all of the Amazon competitors and provide me with a list of prices. So Amazon becomes where I research and price determines where I buy. But maybe Joe the plumber/surfer doesn't use that type of thing.