Creative web searching

For a brief period, just knowing what google was, and how to do a keyword search, made you a magic ambassador of factology.

But the value in web2.0 sites spills over into the commons; ie. these sites tend to organize the internet in ways other than keywords.

Del.icio.us is a tool for storing one's bookmarks in the "cloud". I've written before that its best use is actually clipping and sharing news stories -- a sort of live repository of external content related to what you care about (ie. you and five friends agree to store all articles on the business strategy of Furbees in there).

But Del.icio.us also works as a research tool. The site's designers chose to use a logical, word-based hierarchy for their URLs (there's a better name for that?!). Ie. if your name is david11, your del.icio.us account is del.icio.us/david11. 

What made Delicious (getting tired of the periods) unique when it emerged was its use of tagging. So, instead of just saving a news story or website to Delicious, you assign a few keywords (or tags) to it as well, allowing you to find this URL easily in time.

So, the spillover effect of most of the internet being tagged is that you can search for content by its tag, and with the logical URL system they use, that's as easy as:

http://del.icio.us/tag/a-word-that-describes-whatever-the-heck-you're-looking-for.

Even better, you can do a keyword search within this tag.

My last post was on Ryanair's business strategy. If you Google that, the results are annoying. Plan B is del.icio.us/tag/ryanair ... and then a keyword search for strategy (there are 11 answers, all of which are interesting).

Furthermore, I not only have 11 answers, but 11 people/accounts, each of which could lead to related ideas ... things I haven't yet thought of. Sort of like, if I like Fiest and RHCP, an algorithm predicts that I may like your cousins weird band from Wisconsin (most likely, I would hate it).

Google, you know algorithms ... get on this Delicious train! 

Tagging takes extreme discipline

But it pays off. 

Rather than storing documents in folders, tagging those documents with extreme discipline and using smart folders (and/or quick searches) makes it much easier to findlocate yer stuff.

Cool article on metatagging on OSX; Vista is similar.

Big Box web

I live in a town that's grown from about 20,000 people to about 65,000 people in six or so years. It's a suburb of Toronto; or, in a sense, a suburb of the Toronto suburbs.

I think, of the 45,000 people who just moved here, most came from the nearby suburbs. One thing you notice about this town is how few people shop on its traditional main street -- it's a pretty street with traditional shops, but at peak times it's dead. My theory is that, these people who came from other suburbs return to those suburbs to shop; they are used to the big box stores with big value. To the locals, it may seem odd to drive for 45 minutes to buy meat, but to suburbanites that's an average Saturday (ie. hell). You could say that main street has been disintermediated by people whose commute has conditioned them to long drives.

I think something similar occurs on the Web. I was listening to Cat Stevens on youtube (ie. the universal juke box) and wanted a listing of tracks on a cassette tape that I likely lost five years ago; I wanted to listen to the songs on YouTube in the same order as the album/cassette.

What did I do? Until recently, I would have gone to hmv.com, because that's a Canadian website at the online source for physical music media. But before I started typing,  I realized that Amazon is better than HMV. I don't really care that much that it's in the U.S.

I don't care about the more local option; all that I care about is the one big answer that I can store in my head. I can keep a few dozen URLs in there, and Amazon.com covers off a lot of products.

So, as far as the web goes, maybe things are spiky and not flat. Maybe there's only room for one Amazon, and one eBay and one Google, etc. The Network Effect supports this, too.

But the flat Earth argument would be that sophisticated searches could flatten all of the Amazon competitors and provide me with a list of prices. So Amazon becomes where I research and price determines where I buy. But maybe Joe the plumber/surfer doesn't use that type of thing.

The FridgeBook

Have you read about the Asus Eee? For well under $500 ($300 on Amazon at the moment), you can get a pretty basic, really small, Linux laptop. 

You're not meant to audit GE on it, but by relying a bit on the cloud, you can do quite a bit, for really not very much. Great for students. Good as a "household junker" laptop; I'm sure a few will find their ways to garage workshops or on whatever floor of the house currently lacks a terminal.

But, let's by frank, at 7" the thing's still a clunker. If it were a search engine, it'd be Yahoo, not Google. 

I think that, somewhere between the iPhone -- which sits in pockets on street corners, and comes out in meetings and bathrooms -- and the Asus Eee, is an untapped market that I call the FridgeBook (or fridge computer ... whatever).

FridgeBooks would be like iPhones, but with much larger screens. They'd have magnets that would let you stick 'em to your fridge. They'd be always-on and always on wifi. So as families do what families do at home -- more often than not in and around the kitchen -- they have a device so efficient and close, it can tell them:

• what to wear outside
• what movie to see
• family TTD
• grocery list
• family calendar
• a recipe ...
• whatever TV has/will become
• visual voicemail(R)(C)(A)

I've said before: the difference between getting that type of information in 3 seconds or 10 seconds is critical. Go grab your Vista or OSX laptop and try one of these searches ... walking, booting up, etc ... it's 2 minutes or more. Asus Eee may be closer to 10 seconds. I'm saying, I want 3.

This FridgeBook(D) will be a seamless part of every nuclear family, just like cooking with radiation.

For now, the iPod Touch makes a pretty good substitute. Goods: wifi, Web, touch screen. Bads: small, no frigg'n magnets.

Algorithms are the new "brand"

If you spend a million bucks establishing a brand, and you do it well, you could benefit from that investment for years. But if you spend a million bucks on innovation, society will benefit forever.

Establishing market share has been important since the start of the post-war consumer economy ... an era that hasn't ended, but has morphed a little into to the knowledge economy. As a business tactic branding is still relevant. Ask Jeeves, Yahoo and even Google are cute and huggable -- more so than the racks of computers that comprise their offering.

But, clearly, one of these is winning where the others are not, and it's not because people want to hug it. It's nice that a search for "blue jays" no longer returns ornithology, as it easily could have prior to Google, but the company's better search results are only the first taste of how algorithms will displace brands.

Plentyoffish.com is a dating site. It could be the most profitable company in the history of legitimate business (income is suggested to be $5 - $10 million annually). One man manages one website -- oh, and he writes algorithms, which form the core of his site. He doesn't advertise and clearly has never worked with a graphic artist. I'm not even sure if his neighbours know what he does. What does he do? He simple runs a dating website that learns about people's tastes and matches them with similar people. But here's the brilliant part -- rather than coding psychology, he simple allows his members to interact with one another, providing real-time feedback on what makes people get along. If, all things being equal, people who like Ikea furniture also want to visit Thailand ... Pentyoffish.com probably knows this. Over time, the site introduces members to fewer duds and, like how Google gives you the right Blue Jays, builds its popularity by continually improving its ability to match potential mates.

Not that lava life doesn't have sexy ads. They do.

Amazon has been doing this with books for nearly a decade, but their system doesn't appear as sophisticated. Web2.0 definitions may miss the boat when they talk about Ajax and social networking. FaceBook is cool, but so are those hub caps that spin around when you stop. What's really of value are the algorithms that build value in a knowledge economy, and displace the need for branding.

Radian6 -- social media monitoring

I guess they're reading this.

'Cause that's what Radian6 does; it reads tiny little blogs (and big ones), and all other manor of social media, finding what people say about its clients. I would have thought you could just do this with google, technorati and maybe a few phantom flickr and facebook accounts. Maybe they do? But they hint that they have a substantial back end.

This is a nice article as it doubles as both a look at where social media meets PR, and it profiles the unique strategy Radian6 used to launch their start-up. They gave it away for free to a small, local sub of a global PR firm, in exchange for feedback (and cred.) It worked brilliantly.

Link to Globe & Mail.

CIO.com interview on Social Networking for business

... companies must avoid the "Kumbaya Zone" - the place where social media is ultimately a time-waster and has little business value.

Link.

Skimbit

The last time I used this service it was called del.icio.us.

Seriously, I think the functionality is pretty much the same, but it's how Skimbit uses social bookmarking that makes it interesting.

Key phrases for this site are: collaboration, decision-making, web-clipping, social bookmarking.

Okay, say you need to decide what hotel you and four lads will stay in in Paris. So you set up a Skimbit account, create a project called Paris Hotel, and invite everyone to join the project. Then each member can go off and clip suggestions from web searches at the leisure with a handy little button on their browser. Each suggestion is ranked by the critieria you set at the outset (price, location, near a bar). After a week or two, you have loads of options and a good point from which you can decide.

That's the collaborative part -- you can do it in Google Docs and it's only a little more ugly.

But I think the social part -- the ability to view some of the other users' decisions -- that will provide the web2.0 value; it'll play a role in organizing the web's content.

http://skimbit.com

TechCrunch 50 review

Okay, I've read through the 50 profiles and a few look cool. That said, anything around developer's tools, gambling or video games aren't interesting to me.

Also, I think the point of this post is not to highlight an angel investment opportunity, but to show a few directions the web is going in (that's the kind of grammar up with which I will not put!).

http://www.dotspots.com/

This enriches news stories. For bloggers, etc, you annotate a block of text and that annotation is shared in some way with others. So, say there's a CNN story on something like "McCain apologizes for pig ad," a million people could annotate that "meme" and come to some wisdom-of-the-crowds solution for what it means.

Applied to all web content, it could be interesting.

Revenue stream: not obvious.

www.techcrunch50.com/2008/conference/presenter.php?presenter=53

Yammar. It's like twitter, but for colleagues. It looks like there is a single webpage with status updates for everyone. Ie. "finishing the headline; mocking up the icons; testing the mail lists; brainstorming"; etc.

http://www.copyboxapp.com/

Mass customization of interactive content, for the non-technical writer. (ie. if it's raining today in the home city of the web-site visitor, a cute joke about that is the headline.) I think this will feel weird and forced at first, much like those animated paintings must have seemed odd when Hogwarts first got them. But, seriously, how much more rich can you make media?

On the other hand, there's a small chance you'll visit this website on an iPhone and it will advise you to flush.

http://tingz.net/whats-this-ting/

This gets a gold star. Widgets are sorta neat, but tingz are widgets built specifically for mobile computers, and which are meant to work across platforms. In my future, people will have screens with magnets stuck to their fridge. They yank them off, add a few items to the grocery list, and check out their schedule for the weekend. Ten minutes later, the husband goes into the grocery store and sees a his updated list on his iPhone. (Or robots just anticipate and fulfil our needs; it depends on the time frame).

http://beta.me-trics.com/

I don't know what this is, but it caught my eye. I think you enter a track a wide range of personal metrics (weight, HR, $ life savings, weekly run mileage, avg. commuting time) and then do something with it.

http://www.fitbit.com/

You wear a thingy that tracks all your personal health activity and then it wifi's it up to a site that analyzes and reports the exact minute of your death (I made the last bit up.)

http://www.forwordinput.com/

Swype.

This gets my second gold star. It could totally fail, like the guy who invented a keyboard that was better than QWERTY like a century after every secretary learned QWERTY. Or it could succeed like the BlackBerry's little buttons.

It's a better way to enter text on tiny keyboards. The company is really just an algorithm that forms words based, not on tapping keys, but on swiping a pen over a flat screen image of keys. So it's still QWERTY, but much more fluid. A small change, but if you can go from 10 WPM to 50 WPM on your iPhone/BlackBerry, it's good.

What caught my eye is that the co-founder invented T9; that predictive typing app. for SMS that's on like 2.5 billion or so phones.

http://www.getdropbox.com/

Turns your desktop into a wormhole. Except instead of sending documents to a universe where Sarah Palin is POTUSA, it goes to another desktop. Like your home one when you're at work. Coolest part is that it appears to work without you having to do anything special. Just put a doc in a folder (a magic folder).

Google Chrome

Had it for 10 min.

Hooked.

the long tail

This is to the Internet what "The Making of the President" was to the making of the President (after 1960).

FTA: "Hit-driven economics is a creation of an age without enough room to carry everything for everybody.... Consider the implication: If the Amazon statistics are any guide, the market for books that are not even sold in the average bookstore is larger than the market for those that are ... In other words, the potential book market may be twice as big as it appears to be, if only we can get over the economics of scarcity. ). "

McKinsey on Enterprise 2.0

Services (transactional) above wikis blogs, videos
Internal above external.
Asia & Europe above NA.

Spreeder -- reading on a computer

This isn't really a web technology ... it could have been invented 25 years ago.

When you read a physical newspaper or magazine, the whole theory is that you move your eyes left to right and they encounter new words in a particular order to create meaning.

Spreeder flashes 1 or a few words at a time, and then takes it/them away and shows you the next word in the sentence. I guess the idea is that people who mentally sound out words learn not to. I do it for sure; am now.

I like having 2 words on the screen at once, and I like pauses after comma's, etc. These can all be set in the advanced settings. 650 wpm is a little fast, but doable at these settings.

http://www.spreeder.com/

Using del.icio.us as an edited news reader

When newspapers go online, they tend to use a content management system (CMS); no one "hard-codes" the home page. An RSS news feed can also be viewed as a CMS, albeit one you have only sky-level control over. However, when all news exists in a CMS, and RSS abounds, it begs the question, what exactly is the meaning or relevance of a media title.

I want news by topic, relevance, popularity or author. I'm not sure the name on the journalist's paycheque is relevant to me.

That said, I've stumpled upon an interesting use for del.icio.us -- the "social bookmarking" website famous for inventing (or popularizing) the use of tags. I wrote an earlier post here about my mis-use of tagging, when I first joined del.icio.us -- spasmodically, I tagged every bookmark with a cathartic splurge of verbage. Any and all words that I associated with that website, or the unerlying concept, found their way into the tag line. In theory, a year or a decade down the road, your brain would not have changed so much than a slightly more restrained splurge of verbage, in a search, would not return the saught-for bookmark.

This was all stupid. Tags are not psycho-analysis. They are categories. They are an improvement on the Mac/Windows "folder" concept in that, though they still are folders,

there can be multiple folders for one bookmark.

I don't have much use for the "social" aspect of del.icio.us. I don't care what's "hot" there. Digg does that better. And I have even less use for it as an alternative to my browser's favourites feature. I do use del.icio.us as a very functional storage vehicle for news and other "thought leadership." My job requires me to know a lot about what's going on ... not just what news stories "have legs," but what smart people are saying about the economy and business, etc. Since I spend a lot of time each day reading original news (and thought leadership) sources, I take the opportunity to save interesting articles in del.icio.us. By tagging, I can look back over categories, which could equate with industries or clients, etc. Furthermore, since del.icio.us' URL conventions are logical (ie. a list of all posts you've tagged "IFRS" can be found at del.icio.us/your_name/IFRS), it is extremely easy to share segregated news feeds with others.

Network effect

I used to call this the "fax machine effect" ... then I googled it. (you could also call it the inverted hockey stick __________] ... there's a long tail before explosive growth.)

It explains a lot in business and economics. The effect drives the growth of the Internet, many consumer electronics, stock markets, English ...

Futurism? Virtual bike race.

GPS's for bicycles are emerging, and they offer a lot. No more measuring the radius of your wheel ... just add batteries and go. Some include heart rate montiors (with the constrictive chest strap).

Though bike-focused GPS units do well as bike computers, in time they will likely do more. Imagine hitting a website and downloading a local route or waypoints from a friend or stranger to the unit. Then make your way to the starting point and hit GO to start the race. Nevermind that your competitor may have done his/her race weeks or years earlier ... you're going head to head on the screen! And you can upload the results for bragging rights.

In a race with waves, downloading the progress of others in real time (which goes beyond a GPS's capability now) would make it more of a head-to-head race.

What if data about poorly surveyed areas was aggregated to give a sense of the altitude of land masses?

Or if non-road routes were aggregates for map makers, who could analyze the data to locate popular trails that may have never been recorded (or intended by any authority!). Or imagine you were in an unfamiliar area and you could download non-road paths that were popular -- ie. to the GPS unit a field is a field, but if 30 people have ridden a particular route through that field, it might suggest the same to you.

They would likely also serve as Black Boxes in the case of an accident -- something that cyclists prone to breaking traffic laws should be mindful of.

Rubber, meet road -- Twitter finds a use.

Student's Twitter messages alert world to arrest in Egypt.

Gravatar = Globally Recognized AVATAR (≠ gravity guitar)

Huge.

http://en.gravatar.com/

What tags are not.

I got excited about Web2.0 about two years ago; I read an article about flickr, which fawned over its novel photo "tagging" feature. That article speculated that OS's will adopt tagging in place of hierarchical folders.

Here's where I went askew. This article -- or how I read it -- led me to see tagging as a brainstorm-esq -- almost sub-conscious -- process. Ie. for each flickr photo, delicious link, or local file, you were to just spew a series of words (or hyphenated phrases), and in months or years to come, you or any reasonable person would spew a similar set of words when pondering the photo/link/file.

I even developed this into an idea for a service-business: Staples and Grand & Toy have notoriously difficult information architectures -- both in their physical stores and online. How do you categorize whiteboards and CD jewel cases in one dimension? But if a sample of the population assigned 6 intuitive tags to every Staples SKU, eventually, any non-caveman would be able to find stuff with a command-line-style search.

This is all interesting, but the point of this post is that tags should not be spewed in a brainstorm; they should be carefully considered. My delicious account has tags like: business, company, business-idea, start-up, entrepreneur, entrepreneurialism. So I feel forced to re-tag every cool start-up with six tags, where one will do.

No, the right approach to tagging is to assign the right tag in both your brain and the tagging system. Have one word for one underlying concept. Tag-clouds and other nifty features help with this ... you can assign what you have most-often assigned.

Tagging takes discipline. Rather than re-build my delilcious account (and not super-happy with Blink List), I'm going to take the opportunity to start-over with diigo.com, which techcrunch rates well.